In a move that may pleasantly surprise some consumers and appall others, Apple is rumored to be working on a lower-end iPhone. Although traditionally Apple had sold a relatively smaller number of products targeted at higher end consumers, the move to design and market an iPhone product with a farther market reach is not a recent development for the company. The company had been considering a less-expensive model since at least 2009 in an effort to introduce new people to the brand and grab marke...
In a move that may pleasantly surprise some consumers and appall others, Apple is rumored to be working on a lower-end iPhone. Although traditionally Apple had sold a relatively smaller number of products targeted at higher end consumers, the move to design and market an iPhone product with a farther market reach is not a recent development for the company. The company had been considering a less-expensive model since at least 2009 in an effort to introduce new people to the brand and grab marke...
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